QNET, a global wellness and lifestyle direct selling company may be embroiled in misrepresentation with some unscrupulous people misusing its brand name, journalists from top Ghanaian media organisations, at a media webinar on 10th October, 2024, agreed that the company’s products are in a unique league and they represent the epitome of qualify and functionality per international standards.
Talking about the QNET’s Homepure range of products, Night Editor for the Daily Graphic, Ghana’s biggest newspaper, Samuel Bio said: “I am impressed that QNET products are among the best you can get. As a science-biased journalist, I was elated about the global certification that some QNET products have.”
He said: “QNET’s Homepure products are beautifully designed, high-performance home appliances that simplify sophisticated technology for everyday home living. They are designed to purify and elevate your quality of life at home and on-the-go. Homepure products are highly certified by independent global authorities and are loved the world over by those who use it.”
He continued: “For example, QNET’s Homepure Nova is an NSF certified water filtration system. NSF is a US-based independent, internationally recognized organization, playing pivotal role in the development of robust public health standards since 1944. NSF engages in the rigorous testing, auditing, and certification of products and services. The NSF mark serves as an emblem of assurance, signifying to consumers, retailers, and regulatory bodies that NSF certified products meet or exceed requisite international standards.”
Other seasoned journalists from Ghanaweb, myjoyonline, Ghananewsonline, Business and Financial Times who visited the Head Office of QNET and attended the VCON in Malaysia between 2022 and 2024 shared their testimonials about QNET during the webinar. They agreed that QNET is a legitimate wellness and lifestyle direct selling company that is unfairly facing challenges of misrepresentation in Ghana and some other parts of West Africa.
The Senior Legal Counsel of QNET for sub-Saharan Africa, Naana Quartey explained that the media webinar was designed to help the media familiarise with the brand, know its business model, products and the efforts it is making in fighting misrepresentation and scams.
The latest Ghanaian journalist to visit the QNET Head Office and attend the VCON in Malaysia is a senior journalist and Editor from Ghanaweb, Ghana’s most visited news portal. He recounted his experience: “For the first time, I saw and held QNET’s array of amazing wellness and lifestyle products. These are products with world-class quality and certifications. I also witnessed QNET’s VCON where more than 8,000 people gathered under the same electrifying roof to celebrate direct selling, share experiences, learn from seasoned professionals and marketers and to renew their personal goals and visions. I had the opportunity interact with and quiz corporate leaders of QNET.”
In conclusion, Ms Quartey reiterated: “We continue to commit a lot of resources to our stakeholder and media engagement process. From 2022 till date, we have hosted four batches of journalists from Ghana, Liberia, Sierra Leone, Nigeria, Senegal, Burkina Faso, Togo and Benin at the VCON in Malaysia. In some countries, we are implementing 360-degree public and media education campaigns such as the “QNET Against Scams” and the “Say No” to help everyone understand QNET’s business model better and to be able to identify and report scam. We thank you for your support and we urge you to continue to join us as we commit more time, resources and efforts to winning the fight against misrepresentation and misuse of the QNET brand.”
